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It’s that time of year in the Midwest—no, not more snow, although we seem to be having some of that, too, but I’m referring to the wonderful smorgasbord of cosmetology  education known as America’s Beauty Show, coming up this weekend. Despite an unfortunate broken wrist due to some sneaky ice underfoot, I plan on attending the show and thoroughly enjoying the hairstyling classes, competitions, platform demonstrations and manufacturers’ exhibits.
Cosmetologists Chicago (CC) sponsors the show, and right before last year’s show CC member Debra Jargstorf wrote up an article for another website we have, firstchair.com, called “The Big Beautiful World of Beauty Shows." Debra gives some great tips on making the most of any trade show.
This year’s keynote speakers, Leo Passage and John Paul DeJoria, are reason enough to come to Chicago. It’s not only fun to meet industry royalty; it’s also motivating to soak up the wisdom and passion of educational innovators. While the three-day event, formerly called The Midwest Show, was always held at an exhibition hall near O’Hare Airport, it turns out that hairdressers love to shop! So this year CC has moved everything downtown to McCormick Place. Come for the tons of cosmetology education, but make time for a stroll-and-spend along Chicago’s Magnificent Mile! I’ll post more on the show later this week.
-Rosanne
Meet Us at Modern Salon Media Booth # 2361
Stop by Modern Salon Media booth # 2361 and take a sneak peak of our first video course. We are constantly looking for ways to improve our program. Please stop by to take a survey and receive a free course.
Meet “Learning by Heart” blog author Rosanne Ullman on Sunday afternoon between 2 pm and 3 pm. Also, meet the person behind the Modern Salon Learning course content, Editor-in-Chief of Modern Salon Magazine, Mary Atherton. She will be available at the booth on Monday from 10 am to 11 am to answer your questions about Modern Salon Learning courses and discuss salon training tips, trends and new cosmetology education ideas.
We look forward to seeing you there!
Show Hours:
Saturday, March 1, 2008 11 am – 5 pm
Sunday, March 2, 2008 – Meet Rosanne Ullman 2 pm – 3 pm 8:30 am - 5 pm
Monday, March 3, 2008 – Meet Mary Atherton 10 am – 11am 9 am – 4pm
Booth # 2361
 For those who can’t make it to the show, remember you can still check out more courses online and come back to Rosanne’s “Learning by Heart” blog to read news from the show and to post your comment.
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